Welcoming Visitors Heritage Skills Course beginning on January 18th

Date(s): 4 consecutive Mondays beginning on 18th January, 11am-4pm 

Venue: Priory Church of St. Katherine, Colegrave Street, Lincoln, LN5 8DW

People visit places of worship for a variety of reasons. They may be local, or come from afar. They may be on a family history or war memorial quest, or come clutching an architectural guidebook or a church tourism leaflet. They may be on an organised walking, cycling or driving trail. They may simply be curious!

Join us at The Priory for a fantastic course led by Heritage Learning which will cover everything from creating a leaflet to go in your church to preparing for and marketing events, working with local schools and community groups, and generally welcoming visitors.

18th Jan Tourism and visitor welcome: identifying and engaging visitors, and how to make them feel welcome

25th Jan Interpretation: understanding interpretation, and how to create good interpretation (signs, leaflets, information panels) that will engage visitors

1st Feb Marketing and Events: who to market to, promotional materials, and tips for successful event organisation

8th Feb Working with your community: building and maintaining positive relationships with your local community, including schools and other community groups

Booking: This course is free to attend, but you must book a place by visiting the

Lincolnshire events page of our website

(http://www.spabmcp.org.uk/events/filter:Lincolnshire), or by getting in touch with Stella Jackson at stella.jackson@spab.org.uk, or on 07776 156274

Detailed Programme

All sessions start with tea and coffee at 11am, and finish at around 4pm. Lunch is also provided each day, usually at 12.30pm.

18th Jan: Tourism and Visitor Welcome

 Gingerbread man activity: Skills and experience analysis

 Talk from Sarah Crossland (National Churches Trust) about the Explore Churches Project

 Identifying your audience

 Making your visitors feel at home

 Engaging visitors with the church environment

 Summary of key learning objectives, Q&A

25th Jan: Interpretation

 Defining interpretation: the good, the bad and the ugly

 Interpretation golden rules

 Writing great copy

 Design that works for you

 Summary of key learning objectives, Q&A

1st Feb: Marketing and Events

 Defining Marketing

 Who are we marketing to and how do we get to them?

 How the organisation/building is currently perceived by general public  How would you like your organisation/building to be perceived?

 Three clear messages

 Organising an event

 Creating good promotional material

 Summary of key learning objectives, Q&A

8th Feb: Working with your community

 Defining community engagement

 Getting started

 Making partnerships work

 Consultation

 Review of all key principles covered

 Summary of key learning objectives, Q&A

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